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Target Audience vs Target Market

Target Audience vs Target Market

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Targeting is the key to success with marketing your small business. Distinguishing your Target Market and your Target Audience is important to really hone in on ROI for your efforts. Do you know the difference? Check out this illustrative example from John Spacey to make sure.

And If you want to get your business or sales funnel launched fast to attract clients consistently, do check out our IGNITE Business Accelerator Program that runs weekly though September and October and Is available Live Online or In Person  for DC Area Residents held at the Reston Chamber of Commerce. 

​​​​See you on the action-field, 
Raksha Sukhia, SMB Growth Expert, 
Founder BBR Network.  #bbrnetwork

target audience is a target for communications, media, entertainment, information or advertising.  A target market is a target customer for products and services.

The Difference:  A target audience pertains to media, information, entertainment and messages such as advertisements. It may be focused on the content of a message such as a story that will appeal to a particular demographic. A target market is an identified group of customers for a product or service. This may be used to define the strategy and design of products, services and brands.

The Similarities: Marketing teams may use different but overlapping target markets and target audiences. The target market defines product development, distribution, pricing and branding. The target audience defines promotion and advertising.

Example: An insurance company has a target market of all drivers with a reasonable risk rating in the 12 states in which it operates. The company breaks this target market into four target audiences with different advertising for new drivers, families, corporate customers and drivers over 55.

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